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Pinterest can be a game changer when it comes to delivering your message to the right audience and building a profitable business. This works whether you are running an online blog, a service business, an e-commerce store, or a brick and mortar business.
I’ve been blogging since 2012, but for years only used Pinterest for saving some recipes and crafts. I can’t believe how badly I missed the boat on the tremendous opportunity to build a Pinterest presence, increase my Pinterest viewers, and radically change the bottom line for my businesses.
In January 2017, I decided to focus on Pinterest as one of my blog advertising programs. I started by reading everything I could find about using Pinterest for growing a business.
I watched my Pinterest account meticulously as I made tweaks.
Quite frankly, not much happened for the first five months of the year as my statistics inched up to 3,000 viewers in early June. And then, the numbers exploded!
That’s right. In less than six months, my Pinterest viewers grew from 2,859 on May 31 to 14,782 on June 30, to 29,000 on July 31. The growth continued, but less dramatic. I reached 100,000 viewers in November and stopped tweaking.
The graph above shows the growth but also shows the lower line of steady daily activity, which is promising for future trends using my strategy. In short, what I did was easy…
Organized my Pinterest Boards
Updated my profile on Pinterest
Improved my pins and pin content
Let’s go back to January so I can teach you how I did it. In January and February, I spent a few hours each month using Tailwind and pinning relevant content to a few tribes that I found in Facebook groups for bloggers.
If you are not familiar with Tailwind, it is an online auto-scheduler for Pinterest pins (and Instagram, too). It is easy to use and delivers hours back into my week that I can spend adding content to my blog.
At the end of December, I was using the free introductory version of Tailwind and was convinced that this tool would help me build my Pinterest presence as a viable blog tool. My goal was to attract new readers to my site and find communities of crochet bloggers and travel writers. On January 5, 2017, I registered for the premium version and never looked back. Pinterest and Tailwind are long-term game changers for my online business.
So, I mentioned tribes above. A “tribe” in Tailwind is a group of bloggers or individuals with a common interest. Within a tribe group, you will find highly relevant content for that niche.
Think of it as “best of the best” right at your fingertips. I found three Tailwind tribes through Facebook. I usually look for tribes in Pinterest (as shown below) but the current Tailwind product offers tribe search inside the program.
Here’s how I search on Pinterest:
Go to Pinterest. Type the words “Tailwind Tribes to Join” in the search bar. There will be dozens of posts available, some with massive lists of tribes.
Learning and Doing
At this point, three tribes were all I could handle. If you are new to Tailwind, start slow with some daily activity and monitor your results. I was still learning about Pinterest and still learning about Tailwind.
Tribes were just another layer of learning, and my brain was filling to the breakpoint. Fortunately, there are training tools available for both programs and my skills increased daily with the video training guidance in ten to fifteen-minute intervals each evening. I also used my weekly hour of study time to take some longer video courses and some YouTube sessions on Pinterest.
In February and March, I worked on pinning through Tailwind for 15-20 minutes each week. I was mostly putting re-pins into the tribes and getting to know the content of each tribe. As I was pinning consistently, I realized that my blog images were weak compared to some of the other that were showing up steadily in the tribes. I needed to establish branding for my website and at the same time improve my images to be consistent with the brand.
Better Pins with Canva
I started using the free tools on Canva.com in March 2017. I watched Canva’s videos about design concepts and studied how to create Pinterest-ready images. In April, I decided to invest in the Canva subscription program.
I changed all of the images in my Crochet Getaway blog into Pinterest style images with vibrant colors to match my brand. I studied popular pins and crafted snappy headlines with larger, bolder fonts. It was not an easy task, but I immediately saw more activity on my Pinterest boards.
Tip: With Canva’s “magic resize” option, I had all social media images for each existing blog post, in a few minutes.
In May, I decided to focus on my Pinterest profile and presence. I added keywords and descriptions to my Pinterest Profile and uploaded a current photo. I positioned my business-related boards to the top of my board displays (just drag them to where you want them).
I filled in descriptions for each board and used a more consistent naming convention to make it easier for me to find my boards when pinning. Finally, I deleted some boards that were not relevant to my current interests. It was spring cleaning and felt aaaaamazing.
Case Study: Dawn’s Doggie Duds
Dawn’s Doggie Duds is an e-commerce shop (using Shopify) that offers fashionable designer clothing and accessories for dogs worldwide. Her Dawn’s Doggie Duds Pinterest page is easy to navigate, always highlighting the latest trends in dog clothing and related pet products, with links that make the purchase process so very easy.
Pinterest has created a broader customer base for Dawn and she now offers boutique products from leading designers in the industry. As a solopreneur, Dawn schedules time each week for pinning new products. Product links are embedded in the pins to streamline the purchase process through the Shopify checkout carts on the website.
Pinterest extends this unique e-commerce store beyond the local market, resulting in more sales and better bottom line results for Dawn’s Doggie Duds…not to mention more time for her to spend with Belle and “Monster Girl” Abbie.
Using Pinterest as a Search Engine
At this time, I had less than 3,000 average viewers. But, I was spending more time on Pinterest. I started using Pinterest as a visual search engine for travel ideas and crafting instructions. The search results were spot on to what I needed.
When using Pinterest as a search engine, I noticed that I was pinning directly on Pinterest for those types of search results. This was generally not additional computer activity, just a change to use Pinterest for searching more often than using Google or Bing, especially for crafting ideas and projects.
I was also working more consistently on posting relevant content into my Tailwind tribes. If I discovered unique content, I was consistent about adding the blog posts to a tribe group. With the Google Chrome toolbar extension, it was so easy to toggle into Tailwind whenever I discovered great content to share with the tribe groups.
And then it was June
About the middle of June, I took a look at my Pinterest Analytics and noticed that the trends were moving upward for my Pinterest profile and my “People You Reach” statistics. The third group of statistics was not registering because I needed to reconnect Pinterest to my blog. I cleaned that up and now have a 33% growth in that section too, in only a few weeks.
So, how can you achieve the same results? It’s not difficult, but you do need a few strategies in place and a schedule that plans time to work on Pinterest growth using Tailwind.
Here are the four exact actions that I recommend to increase your Pinterest viewer metrics.
Give it a try! I would love to hear your results too!
- Organize Pinterest Boards to highlight the most relevant content to your business brand
- Create an appealing profile on Pinterest
- Pin in Pinterest regularly and add relevant pins into the Tailwind scheduler.
- Create Pinterest-ready pins in all blog posts – Use quality images, legible fonts, and specific headlines
- Create board covers to define my branding further
- Refine my design skills for pins from my blogs.
- What’s a group board on Pinterest? How do they work and why are they important?