Pinterest can be a game changer with regard to delivering your message to the right audience and building a profitable online business. I’ve been blogging for a few years now, but only used Pinterest for saving some recipes and crafts. I can’t believe how badly I missed the boat on the huge opportunity to build a Pinterest presence, increase my Pinterest viewers, and grow my blogging business.
In January, I decided to focus on Pinterest as one of my blog advertising channels for 2017. I started by reading everything I could find about using Pinterest for growing a business and I kept watching what happened, which quite frankly was not much for the first five months of the year as my statistics inched up to 3,000 viewers.
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And then in June, the numbers exploded! That’s right. In less than six months, my Pinterest viewers grew from 2,890 on June 1 to 15,176 on July 1. Yes, like WOW, that’s an increase of more than 12,000 viewers in less than 30 days! The graph shows the increase but also shows the lower line of steady daily activity, which is promising for future trends using my strategy.
In short, what I did was easy…
Organized my Pinterest Boards
Updated my profile in Pinterest
Became an active Pinterest user
Improved my pins and pin content
The Tailwind Jump Start in January
Let’s go back to January so I can teach you how I did it. In January and February, I spent a few hours each month using Tailwind and pinning relevant content to a few tribes that I found in Facebook groups for bloggers.
If you are not familiar with Tailwind, it is an online auto-scheduler for Pinterest pins (and Instagram, too). It is easy to use and delivers hours back into my week that I can spend adding content to my blog.
At the end of December, I spent a few days with the free introductory version of Tailwind and was convinced that this tool would help me achieve my goal to build Pinterest as a viable blog tool to attract new readers to my site. On January 5, 2017, I registered for the premium version and have never looked back. This is a long-term game changer for my blog business.
In January and February, I spent a couple of hours each week using Tailwind and pinning relevant content to a few tribes that I found in Facebook groups for bloggers. A “tribe” in Tailwind is a group of bloggers or individuals with a common interest. Within a tribe group, you will find highly relevant content to that niche. Think of it as “best of the best” right at your fingertips. I found three Tailwind tribes through Facebook. However, since then I’ve discovered a much easier way to find Tailwind tribes.
Go to Pinterest. Type the words “Tailwind Tribes to Join” in the search bar. There will be dozens of posts available, some with massive lists of tribes.
Learning and Doing
At this point, three tribes were all I could handle. If you are new to Tailwind, start slow and monitor your results. I was still learning about Pinterest and still learning about Tailwind. Tribes were just another layer of learning and my brain was filling to the break point. Fortunately, there are training tools available for both programs and my skills increased daily with the video training guidance.
In February and March, I worked on pinning to Tailwind for 15-20 minutes each week. I was mostly putting re-pins into the tribes and getting to know the content of each tribe. As I was pinning consistently, I realized that my blog images were weak compared to some of the other that were showing up steadily in the tribes. I needed to establish branding for my website and at the same time improve my images to be consistent with the brand.
Better Pins with Canva
I started using the free tools on Canva.com in March 2017. I watched videos about design concepts and studied how to create Pinterest-ready images. In April, I made the decision to invest in the Canva subscription program. I changed all of the images in my larger (and older) blog into Pinterest style blogs with vibrant images. I studied popular pins and crafted snappy headlines with larger, bolder fonts. It was not an easy task, but I immediately saw more activity on my Pinterest boards.
Tip: Using Canva’s “magic resize” program, I created new Facebook-ready images for the existing blog posts, in minutes.
In May, I decided to focus on my Pinterest profile and presence. I added specific keywords and descriptions to my Pinterest Profile and uploaded a current photo. I positioned my business-related boards to the top of my board displays (just drag them to where you want them). I filled in descriptions for each board and used a more consistent naming convention to make it easier for me to find my boards when pinning. Finally, I deleted some boards that were not relevant to my current interests.
Using Pinterest as a Search Engine
At this time, I had less than 3,000 average viewers. But, I was spending more time on Pinterest and really exploring my interests through the site. I started using Pinterest as a search engine for travel ideas and crafting instructions. The search results were spot on to what I needed.
When using Pinterest as a search engine, I noticed that I was pinning directly on Pinterest for those types of search results. This was generally not additional computer activity, just a change to use Pinterest for searching more often than using Google or Bing.
I was also working more consistently on posting relevant content into my Tailwind tribes. If I discovered unique content, I was much more consistent about adding the content to a tribe group. With the Google Chrome toolbar extension, it was so easy to toggle into Tailwind whenever I discovered great content to share with the tribe groups.
And then it was June
About the middle of June, I took a look at my Pinterest Analytics and noticed that the trends were moving upward for my Pinterest profile and my “People You Reach” statistics. The third group of statistics was not registering because I needed to reconnect Pinterest to my blog. I cleaned that up and now have a 33% growth in that section too. In only a few weeks.
So, how can you achieve the same results? It’s not difficult, but you do need a few strategies in place. Here are the 4 exact actions that I recommend to increase your Pinterest viewer metrics. Give it a try!
I would love to hear your results too!
- Organize Pinterest Boards to show the most relevant content to your business brand
- Create an appealing profile in Pinterest
- Pin in Pinterest regularly and add pins into the Tailwind scheduler.
- Create Pinterest-ready pins in all blog posts – Use quality images, legible fonts, and specific headlines
My next Pinterest goals:
- Learn how to create board covers to further define my branding
- Refine my design skills for pins from my blogs.
- What’s a group board on Pinterest? How to they work and why are they important?
Pinterest Business Account – free on Pinterest
Tailwind – free version to start will provide you with some initial pins to try out the functionality and start seeing results. The premium version is $120 per year.
Canva.com – free version to start and then $120 per year (April 2017)